Vodafone Moments –Launch, stabilize and measure impact

Abstract

The Indian Telecom industry is approaching a saturation stage in terms of the new customer acquisition war and hence it will be very important to see how companies can leverage their customer network to improve overall revenue by increasing the ARPU. Prepaid to postpaid conversion and data revenues are going to play a key role here. As both of these are long relationship experience goods, a company’s determination to listen to these high potential customers and provide them the right service at the right time will be the key. Overall brand value established through delighting business relationship in the post purchase stage of customer acquisition cycle is the way forward for the Indian Telecom Companies. Vodafone Moments is a step that Vodafone is taking to ensure the fine-tuning of its ways to provide services to the customers.