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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/8125| Title: | Growth stages in the S-Curves of rapidly growing international taxi companies: TaxiForSure.com | Authors: | Pradeep Kumar, V. | Keywords: | Marketing management | Issue Date: | 2014 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P14-050 | Abstract: | TaxiForSure.com (TFS in short) is a start-up company founded in June 2011 by 2 IIM-Ahmadabad alumni. Basically it is an aggregator in taxicab and Car Rental business. The internship was offered for the marketing project. Totally 6 projects have been undertaken during the internship which are described in detail in subsequent sections. | URI: | http://repository.iimb.ac.in/handle/2074/8125 |
| Appears in Collections: | 2014 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P14_050.pdf | 899.83 kB | Adobe PDF | View/Open Request a copy |
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