Mindtree's U.K. marketing strategy 2013-14: Mindtree Limited

Abstract

The report provides an analysis and evaluation of UK Marketing medium being how to effectively use these medium and preparation of Marketing Strategy/Plan for the period May 2013 to Mar 2014. In defining the limits of this study, several areas were identified: Which magazines should Mindtree collaborate with in UK for advertisements and publication of their articles, which are the technological events in UK should Mindtree attend to spread awareness amongst prospect customers, which blogs should Mindtree follow and write content for, and what all forum of LinkedIn should Mindtree join to get maximum exposure to the prospect as well as existing customers. The research design consisted of collection of UK specific data from publically available sources which included company websites, free auditing sites, magazine subscription sites, blogs etc. The total number of data points for this study was 480: 30 for Events, 66 for Magazine, 45 for Blogs, and 339 for LinkedIn varying across industries/service sectors