Revenue analysis and client targeting to increase the ad-revenue of fever Kolkata: HT Media

Abstract

The radio industry revenue contributors [1] are segmented in different broad categories according to their business interests. This report aims at identifying the strong categories and weak categories of FY13 from Fever’s perspective. A details SWOT analysis of the major categories and their clients has been done to identify the clients that Fever should target in the next financial year to gain a significant increase in their ad-revenue. In FY 13 Fever Kolkata was ranked third in the Kolkata market as per as advertisement revenue was concerned. But there were many clients and categories which were unexplored or less-explored. This report’s main objective is to identify those categories and clients.