Business opportunities in medical textiles: P.T. Sunrise Bumi Textiles

Abstract

The report, attached herewith aims to analyse suitable business opportunities for ABYTM in Medical Textiles segment, which falls under the broader category of Technical Textiles. The report features, the product fit analysis, and the target segments based on end products that are suitable for ABYTM to do business with. It further enumerates on identified yarns based on the current product portfolio of ABYTM that can be used in medical textiles, as well as possible expansion of the portfolio. The report includes a list of 15 company portfolios, that have been identified as prospective customers as well as those that are confirmed customers. The areas of concern or bottlenecks while increasing ABYTM’s presence in Medical textiles have been identified and listed as well. The report ends with suitable short term and long term recommendations for ABYTM’s strategy to enhance market penetration in medical textiles, done after extensive interaction with end users.