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https://repository.iimb.ac.in/handle/2074/8000
Title: | Report on mindtree testing practice: Mindtree | Authors: | Kumar, Jayant | Keywords: | Marketing management | Issue Date: | 2013 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P13-027 | Abstract: | The focus of this report is to provide recommendations to Mindtree to increase its revenue growth from testing practice to at least 20 percent CAGR over next three years. Mindtree’s revenue from independent testing service was USD 77 million in FY11 and has been growing at a CAGR of 16 percent between FY11 and FY13. This report will focus on segments within testing practice, growth opportunity from different segments of testing practice, trends in testing services, understand competitive landscape and devise growth strategy for Mindtree. The objective of this report is to analyze the worldwide testing market and identify opportunities for growth. Thisreport addresses following questions: - What is the current and future market for software testing services? - What are the different client segments for software testing services and their characteristics? Also, what are the drivers and benefits for each segment? - What is size and growth of the software testing market by client segment, geography, service line and sector? - Software testing spending trend in 2012 and future outlook. - How is the market organized? Who are the key vendors? What are their offerings? - What are Mindtree capabilities? - What should be Mindtree’s strategy to achieve its targeted growth? The report analyzes the market from both supply side and demand side and provides recommendations to Mindtree to achieve its objective. We’ve had discussions with testing personnel of Mindtree to get a better understanding of Mindtree offerings in testing practice and understand its competitive edge. The names are listed below: - Associate Program Manager - General Manager - Regional Director-Business Development - General Manager Mobile Application testing, ERP testing and Cloud based testing will be the key drivers for testing practice. These segments will see growth across verticals mainly in financial services, healthcare, retail and logistics. Mindtree is well poised to achieve the stated growth and following action items are recommended based on market outlook and its existing strength - - Mining of existing accounts - Extend service line to Mobile Application Testing and Managed Test Services - Developing expertise in Travel and Retail vertical | URI: | http://repository.iimb.ac.in/handle/2074/8000 |
Appears in Collections: | 2013 |
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File | Size | Format | |
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PGP_SP_P13_027.pdf | 2.74 MB | Adobe PDF | View/Open Request a copy |
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