Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/22599
DC FieldValueLanguage
dc.contributor.authorGupta, Seema
dc.date.accessioned2024-08-27T14:55:26Z-
dc.date.available2024-08-27T14:55:26Z-
dc.date.issued2017
dc.identifier.isbn978-9387067608
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/22599-
dc.description.abstractDigital Marketing blends theory with practice and encompasses all important topics covered under the purview of digital and emarketing. It provides a detailed explanation to different marketing platforms such as Facebook, LinkedIn, Twitter, Snapchat, etc. It also discusses the varying nature of different platforms and imparts know-how and suitability of different marketing tools with respect to customer needs, tastes and behavioral patterns. The book starts from the very basics of the subject area and extends the discussion to advanced topics such as optimizing user experience, advanced SEO, optimizing campaigns, webmercials, e- and m-marketing, etc. Supplemented with actual screenshots, cut-outs, case-studies and real-life examples, the book makes the learning journey interactive and engaging, thereby offering value to marketing students and working professionals.
dc.publisherMcGraw Hill Education
dc.subjectDigital marketing
dc.subjectE-Commerce
dc.subjectOnline Marketing
dc.subjectE-Marketing
dc.titleDigital marketing, 1st Edition
dc.typeBook
dc.pages428p.
Appears in Collections:2010-2019
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.