How to differentiate commodity products in a niche market? Devising marketing strategy to create brand awareness and brand pull; Zapfin Technologies Pvt. Ltd.

Abstract

Regtech API defines itself as a futuristic API(Application Programming Interface, a software intermediary between two applications to enable them to interact with each other. Each time we use apps like WhatsApp or send a message, or check out the weather app installed, we use an API.) service company, that helps Banking and Financial Services Institutions by enabling them to onboard their customers quickly and in a frictionless manner. It asserts itself as India's first phygital fintech logistics company that provides banks, NBFCs, fintech and Insurance companies, with faster document collection verification of customers and also debt collection. The platform developed by RegTech offers a holistic logistics solution to collect documents and also debt, in both online and offline modes. To do so It has partnered with a country-wide network of Fintech Correspondents and agencies that collect Debt. In its core, it strives to streamline the logistics for Fintech firms by leveraging technology supported by a backbone of human network.