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dc.contributor.advisorDamodaran, Appukuttan
dc.contributor.authorVardhan, Harsh
dc.contributor.authorShadanand, Bopche Sourabh
dc.description.abstractGlobal warming caused by human activity has increased by around 1.0•c from pre-industrial levels, and if current growth rates continue, it is predicted that warming will exceed 1.5•c between 2030 and 2052. The impacts, such as unusual heat waves and sea level rise, will continue to exist, but what is unique in this instance is the 1.5•c temperature increase Climate-related risks depend not only on the number of pollutants released into the atmosphere but also on the Rate, Peak and duration of warming. As the problems become as visible as they can be, many corporates are increasingly being vigilant about their operation and how they strategize their goals to reduce carbon footprint. This growing awareness is not simply being pushed by CEOs who have personal convictions about combating climate change; it also involves being vigilant about the needs of more prominent stakeholders, such as customers, their employees, the environment in which they operate, and the community at large. Our research has analyzed the industry-level strategy targeted to achieve sustainability goals. We have examined the fashion/apparel industry and narrowed it down to the cases of H&M and Myntra in detail. One of the most wasteful and polluting businesses is the fashion sector, and most of its environmental impacts are caused by the production of fabrics and clothes. The distribution of environmental effects has been uneven due to globalization and fragmentation of the fashion industry. This paper highlights the existing ecological footprints of the fashion industry and the initiatives and plans of H&M and Myntra to mitigate these impacts. We have compared H&M and Myntra to examine which company is better inclined with the global sustainability targets.
dc.publisherIndian Institute of Management Bangalore
dc.subjectClimate change
dc.subjectGlobal warming
dc.subjectEconomic development
dc.titleContribution of developed/developing countries through technology to limit the global warming level to 1.5°C from the preindustry levels
dc.typeCCS Project Report-PGP
Appears in Collections:2022 CCS
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