1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2021
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21703
DC FieldValueLanguage
dc.contributor.advisorKaushik, Nilam
dc.contributor.authorBarure, Bageshree Omprakash
dc.contributor.authorSingh, Devrathi
dc.date.accessioned2022-10-26T12:25:17Z-
dc.date.available2022-10-26T12:25:17Z-
dc.date.issued2021
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/21703-
dc.description.abstractThis report has been compiled to get an understanding of the concept of Super Apps. The successful models of Super Apps in China and South East Asia have been studied. These include WeChat, Gojek, and Grab. The growth and development trend of these applications helps in understanding the stages that the platforms went through before they became so popular. The status of potential Indian players aiming to enter the Super app space has been summarised. A comparative analysis to determine the difference in the external factors in India and other countries has been done. This helped us in concluding about the business model, features and enablers for the prospective Indian Super app.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P21_177
dc.subjectSuper apps
dc.subjectWeChat
dc.subjectGojek
dc.subjectGrab
dc.titleSuper apps
dc.typeCCS Project Report-PGP
dc.pages21p.
Appears in Collections:2021
Files in This Item:
File SizeFormat 
PGP_CCS_P21_177.pdf10.17 MBAdobe PDFView/Open    Request a copy
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.