Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21700
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dc.contributor.advisorKaushik, Nilam
dc.contributor.authorPatkar, Surbhi
dc.date.accessioned2022-10-26T12:25:17Z-
dc.date.available2022-10-26T12:25:17Z-
dc.date.issued2021
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/21700-
dc.description.abstractIt was 16th March 2020. Preeti & Deepesh were on a zoom call, getting extremely worried about the future of their comic business amidst the Covid-19 situation. The Indian prime minister had announced lockdown in India over the rising Covid-19 cases in the country. The print business, which constituted nearly 95% of the revenues, was shut entirely due to the imposed restrictions. ACK Alive, the offline learning center set up in Hyderabad with huge investments, also had to close down, which meant missing out on the summer season for arranging workshops for children. As the future looked uncertain, Preeti & Deepesh started thinking about the possible strategies to survive & keep the firm alive in these challenging times. The future of ACK was about to change when Deepesh thought of an innovative marketing campaign to revive the three-year-old ACK App.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P21_174
dc.subjectFiction
dc.subjectDigital marketing
dc.subjectComics
dc.subjectComic books
dc.subjectPrint media
dc.subjectCOVID-19
dc.subjectMarketing campaign
dc.titleDigitizing the children comic book business in COVID-19: Part-I
dc.typeCCS Project Report-PGP
dc.pages18p.
Appears in Collections:2021
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