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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21613
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dc.contributor.authorGupta, Seema
dc.date.accessioned2022-10-08T16:09:42Z-
dc.date.available2022-10-08T16:09:42Z-
dc.date.issued2020-09-21
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/21613-
dc.description.abstractIt brings in the concept of behavioral economics and cognitive psychology, with the use of examples. The book uncovers the science behind the practiced tactics in the marketing world and their effects on the human psyche. This unique intersection of marketing with psychology makes it an absorbing read, especially for management professionals.
dc.publisherIndian Institute of Management Bangalore
dc.relationBook on psychology of digital consumer (Book Project)
dc.relation.ispartofseriesIIMB_PR_2020-21_006
dc.subjectDigital marketing
dc.subjectOnline marketing
dc.subjectMarketing management
dc.subjectDigital consumer
dc.titleBook on psychology of digital consumer (Book Project)
dc.typeProject-IIMB
Appears in Collections:2020-2021
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