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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21608
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dc.contributor.authorGupta, Seema
dc.date.accessioned2022-10-08T16:09:37Z-
dc.date.available2022-10-08T16:09:37Z-
dc.date.issued2020-07-18
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/21608-
dc.description.abstractBack in 2008, insurance customers in India were facing a tough time. There was lack of information on products, transparency was missing, mis-selling was rampant, there was a high lapse rate of insurance policies and consumers felt a general apathy towards the insurance industry. Insurance companies made profits from policy surrender charges and the entire industry was mired in murkiness.
dc.publisherIndian Institute of Management Bangalore
dc.relationCase study on Policybazaar.com
dc.relation.ispartofseriesIIMB_PR_2020-21_001
dc.subjectDigital marketing
dc.subjectOnline marketing
dc.subjectMarketing management
dc.titleCase study on Policybazaar.com
dc.typeProject-IIMB
Appears in Collections:2020-2021
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