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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21453
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dc.contributor.authorGupta, Seema
dc.date.accessioned2022-08-29T04:33:13Z-
dc.date.available2022-08-29T04:33:13Z-
dc.date.issued2013-05-13
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/21453-
dc.description.abstractThe case will discuss the digital marketing campaigns undertaken by Volkswagen in the last 2-3 years. Digital campaigns include website design, search based advertising, display advertising, social networking sites. The case will describe challenges in digital marketing and the effectiveness of campaigns.
dc.publisherIndian Institute of Management Bangalore
dc.relationDigital marketing at Volkswagen
dc.relation.ispartofseriesIIMB_PR_2013-14_001
dc.subjectDigital marketing
dc.subjectAutomobile industry
dc.titleDigital marketing at Volkswagen
dc.typeProject-IIMB
Appears in Collections:2013-2014
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