Analysis of consumers perception and adaption of smart home ecosystems

Abstract

Companies and customers benefit from creating a smart home ecosystem, which is an assemblage of smart technology across segments in residences and corporate centres. However, the complexity of a smart home ecosystem that relies on data sharing and personalization as a requirement for value perception creates tensions between the value created by data sharing and the value of privacy. Asa result, this study examines the acceptance (both services and technologies) and use of smart home devices and smart home ecosystems by observing drivers of personalisation, trust, privacy components, and technology adoption, based on our survey with more than 100+ respondents, along with primary and secondary research. According to empirical studies, consumers’ perceived value from personalisation also impacts smart home ecosystem acceptance. Hence, this research also tries to provide insights into how these common notions across customers will play for this industry.'