1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2010
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20879
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dc.contributor.advisorRaghunath, S
dc.contributor.authorDavid, Hangsing N
dc.contributor.authorKumar, Manoj
dc.date.accessioned2022-03-30T12:13:05Z-
dc.date.available2022-03-30T12:13:05Z-
dc.date.issued2010
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/20879-
dc.description.abstractBy internet advertising we mean the communication of marketing messages through various internet-based ad formats including paid search, display ads, video ads, classifieds and sponsorships. Internet marketing also includes various types of direct marketing such as email marketing. However for the purpose of this project, we will be concentrating on display, search and social media advertisement. Also, we will be focussing our study only to India.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P10_073
dc.subjectMarketing management
dc.subjectAdvertising
dc.subjectOnline advertisement
dc.subjectInternet advertising
dc.subjectInternet adoption
dc.titleOnline advertisement: Scope and future strategy
dc.typeCCS Project Report-PGP
dc.pages38p.
Appears in Collections:2010
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