Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20654
Title: Cleaning and grading at APMC: Implementation and promotion
Authors: Tejas, H 
Singh, Jitendra Kumar 
Keywords: Business strategy;Implementation strategies;APMC;FMCG;Pricing;Promotion
Issue Date: 2016
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P16_089
Abstract: While the Indian farmer has seen remarkable progress in farming processes over the last few decades, he has been unable to reap the corresponding financial benefits. This is primarily due to the inefficient downstream chain, where the value appropriation is done by the intermediaries, leaving the farmer with a meagre share in the consumer’s rupee. The solution to this problem lies in establishing an entire eco-system that facilitates efficient price discovery, transparent bidding processes, establishment of grade/quality of the produce, financial services, warehousing and integrated logistics.
URI: https://repository.iimb.ac.in/handle/2074/20654
Appears in Collections:2016

Files in This Item:
File SizeFormat 
PGP_CCS_P16_089.pdf427.86 kBAdobe PDFView/Open    Request a copy
Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.