Flively: Marketing for rapid adoption

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20566

DC Field	Value	Language
dc.contributor.advisor	Jonnalagedda, Sreelata
dc.contributor.author	Muralidhar, Aditya
dc.contributor.author	Shetty, Ahana Umesh
dc.date.accessioned	2021-11-15T10:01:15Z	-
dc.date.available	2021-11-15T10:01:15Z	-
dc.date.issued	2016
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20566	-
dc.description.abstract	Flively is a social networking application targeting international travellers. Service seeks to enable on-flight networking and facilitate and seekers in finding help. For the former, Flively is tentatively targeting young travellers (students) in the US-India leg. For the latter, Flively is tentatively targeting parents travelling the US-India leg. Service will not be charged at the outset; focus on creating critical mass of user base cost-efficiently.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P16_010
dc.subject	Social networking
dc.subject	Flively
dc.subject	Social media
dc.subject	International travelers
dc.title	Flively: Marketing for rapid adoption
dc.type	CCS Project Report-PGP
dc.pages	29p.
Appears in Collections:	2016

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