Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20546
DC FieldValueLanguage
dc.contributor.advisorPrabhu, Ganesh N
dc.contributor.authorRamteke, Swati Shamrao
dc.contributor.authorArya, Ruchika
dc.date.accessioned2021-11-09T10:24:30Z-
dc.date.available2021-11-09T10:24:30Z-
dc.date.issued2014
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/20546-
dc.description.abstractIn the era of knowledge economy, traditional brick and mortar retail shops are witnessing severe competition from the off-store counterparts. Accessible and large repository of structured digital information is one of the driver to organizational transformation or value creation process. Owing to the network effects in the online channels, it is easy for an item or concept to become a rage or to be declined by all. Various industry features have shifted their categorization from point of differentiation to point of parity like seasonal discounts and buy 2 get 1 offers. The need to make a mark in consumer’s mind is through innovative ways of putting the value proposition across. Today, consumers are more value conscious than ever. Many players in the retail industry, on-store and off-store, are struggling in acquiring a market share and sustain it for longer time. In fast moving internet world, it has become imperative for companies to rework on their traditional business practices. Organizations need to reengineer their structure, processes revenue model and business strategy to capitalize on the benefits of e-commerce. In order to implement customer-centered e-commerce model; integration of suppliers, back-office functions, and front-office functions to achieve the organizational flexibility necessary to move at Internet speed and to satisfy customer demand is a must. Also, reinventing services by building cost-effective complete experience and loyal relationships with the profitable customers is required for growth. Digital assets in form of comprehensive customer database are helping players like Amazon.com and eBay to redefine economies of scope to maximize value.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P14_227
dc.subjectSustainable business model
dc.subjectE-tailing
dc.subjectE-commerce
dc.subjectRetail market
dc.titleIdentifying sustainable business model for e-tailing industry
dc.typeCCS Project Report-PGP
dc.pages32p.
Appears in Collections:2014
Files in This Item:
File SizeFormat 
PGP_CCS_P14_227.pdf1.44 MBAdobe PDFView/Open    Request a copy
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.