Marketing strategies for football leagues

Abstract

The main idea behind this project is to explore the possibilities of improving the popularity and branding of the Indian Super League which in its first edition itself has surpassed all the other football leagues in Asia in terms of in-stadium occupancy. We started off with a brief secondary research on the world’s most popular football league – English Premier League so as to benchmark the best practices in this industry. Thereafter, we analysed the Indian Super League and mainly focused on its marketing and branding strategy. We narrowed our focus onto Digital Marketing efforts of ISL – Facebook, Twitter, Online and Mobile app channels. We also conducted a primary research on ISL’s Digital marketing strategies. Based on the results we delivered the recommendations.