Teaching note and data analysis for YLG salons

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20254

DC Field	Value	Language
dc.contributor.advisor	Prakhya, Srinivas
dc.contributor.author	Vidwans, Sumedh Vishwas
dc.contributor.author	Vidhyadhar, S
dc.date.accessioned	2021-07-16T12:19:19Z	-
dc.date.available	2021-07-16T12:19:19Z	-
dc.date.issued	2015
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20254	-
dc.description.abstract	Back in 2009, YLG offered its customers a bundled service program, where consumers can avail many of services unlimited throughout the year. The primary motive was to enhance repeatability by creating customer lock-ins. This offer was launched in three categories Smart Pack, Gold Club and Platinum Club.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P15_174
dc.subject	Personal care industry
dc.subject	Salons
dc.subject	Salon industry
dc.subject	Beauty care
dc.subject	Beauty parlour
dc.subject	Bundling
dc.title	Teaching note and data analysis for YLG salons
dc.type	CCS Project Report-PGP
dc.pages	12p.
Appears in Collections:	2015

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