Future of retail industry in India

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20004

DC Field	Value	Language
dc.contributor.advisor	Mulky, Avinash G
dc.contributor.author	Patil, Pratiksha
dc.contributor.author	Shindekar, Omkar
dc.date.accessioned	2021-06-21T14:52:15Z	-
dc.date.available	2021-06-21T14:52:15Z	-
dc.date.issued	2019
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20004	-
dc.description.abstract	Retail is a very localised business and involves a very close connect with customers. We focus a lot on understanding every small and large community in India — understanding their needs, empathising with their aspirations and customising our offerings. We now have very deep and rich data on our consumers and have the technology and teams in place to leverage this data. This would help us build stronger relationships with customers and run the business in the most efficient manner.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P19_130
dc.subject	Retail industry
dc.subject	Marketing
dc.subject	Market expectation
dc.subject	Retail distribution
dc.subject	Customer relationship
dc.title	Future of retail industry in India
dc.type	CCS Project Report-PGP
dc.pages	16p.
Appears in Collections:	2019

File	Size	Format
PGP_CCS_P19_130.pdf	517.29 kB	Adobe PDF	View/Open Request a copy

Check