Data protection and consent: Nuances,debates,conundrums and implementation

Abstract

New digital technologies and digital transformations are sweeping across the business landscape. This change has not been limited only to emerging sectors that were gestated and birthed by technology, but also the orthodox ones who are in the midst of a fundamental change in the way of doing business. However, a closer investigation of this phenomena reveals threads that unravel beyond just business enterprises into governance and society (individual users), binding the triad together in lockstep. The curious issue with any new technology (or a new application) is that of Pandora’s box; the benefits are many and obvious, but it brings with itself issues that neither of the three stakeholders have ever (successfully) confronted before in recent history.