Analyzing purchase intention of a hedonic product over mobile vs Laptop

Abstract

This Project is about Purchase intentions of a hedonic product over Laptop vs mobile. We choose deodorants for our project. We tried to see if the purchase intentions of a consumer will defer if they are purchasing across Mobile vs Laptop/Desktop. We did a secondary research about the attributes affecting the purchase behavior of a perfume (hedonic product), we then prepared a questionnaire understanding the behavior pattern of respondents and also to know if they are risk taking or risk averse. We got multiple responses when we shared the survey with different groups across college, work places etc. We did ANOVA test using EXCEL/SPSS for different hypothesis to understand the purchase intentions across Mobile vs Laptop and purchase intentions across Risk averse vs Risk taking respondents. Our results show that consumers are more likely to purchase on laptop over mobile and there is no significant difference between Risk taking and Risk averse people