Impact of covid-19 on consumer loyalty and behaviour

Abstract

The project started when we discussed with the professor on what influences the consumer loyalty while purchasing online. To test the hypothesis whether the knowledge of source of the product affects the buying behavior of consumers, we floated a survey to understand the psychology of the consumers – in one, the participant was informed about the source whereas in other survey the participants where not provided with this information. The surveys were randomized and floated among driends, peers and family. We then used the data collected to do the analysis and come to a reference. In the end, the analyses inferred that the hypothesis we started with was wrong i.e. the source information of the product does not affect the consumer behavior and loyalty.