Understanding willingness of consumers towards “renting furniture”

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19558

DC Field	Value	Language
dc.contributor.advisor	Das, Gopal
dc.contributor.author	Yadav, Manisha
dc.contributor.author	Yadav, Namrata
dc.date.accessioned	2021-06-11T14:44:41Z	-
dc.date.available	2021-06-11T14:44:41Z	-
dc.date.issued	2020
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/19558	-
dc.description.abstract	Our objective was to understand the Sharing economy trends, platforms being used currently and the consumer behavior towards these sharing platforms. And for this we did some secondary research on sharing economy, where in we understood how companies like Uber, Airbnb, Zoom Car are utilizing this by sharing the assets. We would be focusing on the particular subset of sharing economy, which is Renting. And in this category we wanted to understand the “willingness of people towards renting furniture”.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P20_120
dc.subject	Sharing economy trends
dc.subject	Consumer behavior
dc.subject	Sharing platforms
dc.subject	Purchase intention
dc.subject	Renting furniture
dc.subject	Transportation
dc.subject	Vehicles
dc.title	Understanding willingness of consumers towards “renting furniture”
dc.type	CCS Project Report-PGP
dc.pages	13p.
Appears in Collections:	2020

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