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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19501| Title: | Observing and analysing the reactions/adaptability of different retailers during the Covid-19 pandemic | Authors: | Chakraborty, Deepannita Chandra, Tushar Kumar |
Keywords: | Retail industry;Retail market;COVID-19 | Issue Date: | 2020 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P20_064 | Abstract: | Different retailers responded differently to COVID. Some thrived, some struggled. In this project we will investigate: (i) which retailers thrived, and what factors led to their success. (ii) which retailers struggled and what were the main reasons for their struggles. (iii) how analytics can be used to validate these empirical observations. (iv) analytics can be used to support better retailer response to pandemic. | URI: | https://repository.iimb.ac.in/handle/2074/19501 |
| Appears in Collections: | 2020 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P20_064.pdf | 2.31 MB | Adobe PDF | View/Open Request a copy |
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