How do regional products fare better / on par with national and multinational products in a particular region?

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19276

DC Field	Value	Language
dc.contributor.advisor	Prabhu, Ganesh N
dc.contributor.author	Gautham, C K
dc.contributor.author	Sabarish, G
dc.date.accessioned	2021-06-04T15:24:16Z	-
dc.date.available	2021-06-04T15:24:16Z	-
dc.date.issued	2018
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/19276	-
dc.description.abstract	The objective of the study is to find out the business model and operations of the regional players in comparison with the large multinational companies. It involves deciphering the strategy followed by the regional players and analyzing how this strategy gives them an edge over the strategy followed by multinational companies. The study focuses on how they are able to not just sustain, but even give a run to the large players, without any big capital investment.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P18_053
dc.subject	National products
dc.subject	Multinational products
dc.subject	Business model
dc.subject	Capital market
dc.subject	Capital investment
dc.title	How do regional products fare better / on par with national and multinational products in a particular region?
dc.type	CCS Project Report-PGP
dc.pages	28p.
Appears in Collections:	2018

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