Reliance Tea: Analysing customer switching behaviour

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19049

DC Field	Value	Language
dc.contributor.advisor	Kumar, U Dinesh
dc.contributor.author	Verma, Pankaj
dc.contributor.author	Singh, Saurabh
dc.date.accessioned	2021-05-13T12:28:30Z	-
dc.date.available	2021-05-13T12:28:30Z	-
dc.date.issued	2012
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/19049	-
dc.description.abstract	The objective of this project is to study the retail tea market and analyse the customer switching patterns and brand loyalty parameters of the in-house brand of packaged tea of Reliance versus other established competitors in the market like Tata tea, Lipton, et al. Assessing the factors which affect the customer loyalty would help Reliance take strategic decisions with respect to product improvement and promotions.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P12_185
dc.subject	Tea industry
dc.subject	Customer switching behaviour
dc.subject	Retail tea market
dc.subject	Brand loyalty
dc.title	Reliance Tea: Analysing customer switching behaviour
dc.type	CCS Project Report-PGP
dc.pages	35p.
dc.identifier.accession	E38287
Appears in Collections:	2012

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