Determining the most effective strategy for multinational companies to enter the Indian road freight market

Abstract

The Indian road freight market is highly fragmented, dominated by large amount of small operators and built on an intricate and complex system of relationships and financial incentives. No one company has a large market share and there is the potential for growth and new entrants. However, the value, process and potential yields need to be addressed from a multinational approach. To determine if it is viable and lucrative for a multinational corporation to enter the Indian road freight market. Given that the above is validated, to determine what the strategy should be for companies with different business models in the short, medium and long term. The exact nature of the service is to transport goods from different domestic origins to different domestic destinations strictly addressing relevant elements of road transportation.