Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18346
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dc.contributor.advisorKanagal, Nagasimha Balakrishna-
dc.contributor.authorPatel, Sangeeta
dc.contributor.authorJyoti
dc.date.accessioned2021-04-26T12:26:18Z-
dc.date.available2021-04-26T12:26:18Z-
dc.date.issued2011
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18346-
dc.description.abstractRetail is one of the largest industries globally and has undergone a sea change in the last fourdecades. The changes which started in the developed markets of US and Europe are currentlysweeping the developing countries. One organization that saw this happening is Wal-Mart the largest retailer in the world..
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P11_200
dc.subjectRetail industry
dc.subjectRetail chain
dc.titlePrivate labels in Indian apparel retail chain: A comprehensive study from consumers and retailers perspective
dc.typeCCS Project Report-PGP
dc.pages54p.
dc.identifier.accessionE36650
Appears in Collections:2011
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