Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18170
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dc.contributor.advisorJonnalagedda, Sreelata-
dc.contributor.authorPrasad, Umashankar
dc.contributor.authorVivek
dc.date.accessioned2021-04-20T11:52:35Z-
dc.date.available2021-04-20T11:52:35Z-
dc.date.issued2011
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/18170-
dc.description.abstractDurable goods are those that do not wear out quickly and provide higher utility over time. Examples of consumer durable goods include electronic equipment, home furnishings, photographic equipment, leisure equipment and kitchen appliances. Durable goods can further be classified as either white goods, such as refrigerators, washing machines and air conditioners or brown goods such as mixers, cooking ranges and microwaves or consumer electronics such as mobile phones, televisions and DVD players etc.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_CCS_P11_036
dc.subjectMarketing management
dc.subjectMarket segment
dc.subjectDurable goods
dc.subjectElectronic equipment
dc.subjectHome furnishings
dc.subjectPhotographic equipment
dc.titleBuyback offers in consumer durables market segement : Current scenario and optimal designing of contract
dc.typeCCS Project Report-PGP
dc.pages22p.
dc.identifier.accessionE36486
Appears in Collections:2011
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