Relative persuasion of advertisements: The relative persuasion effects of functional, hedonic and symbolic asvertisements on SEC A & B of India

Abstract

Advertisement is the way to communicate customers what products or services companies offer to them. It forms the strong link between customer and brand. Advertisements are basically designed by taken into consideration target consumer segment. It has been found out through research and studies that different types of advertisements appeal to different types of consumers. So it’s necessary to find out what kind of advertisement persuades the target consumers and make a product successful. There are basically three types of advertisements in broader sense viz. functional, hedonic and symbolic.