Social media and Indian politics: A study of the role of social media in political campaigns and elections

Abstract

The internet today is seen as a vital source of information, and people across the world are waking up to the power of social media in building relationships with their end consumers. Social media can be defined as those platforms which provide their users with personal publication tools i.e. they enable users to generate and share content. Using such a definition sites such as Facebook, MySpace, Twitter, YouTube and other web 2.0 sites like wikis and blogs maybe considered as social media.