White cement market in Madras city: A comprehensive study of the needs of architects, builders and contractors; J K White Cement Works

Abstract

OBJECTIVES: 1) To identify the needs and requirements of various consumers of White Cement in Madras City. 2) To study and quantify the market position of J.K.WHITE CEMENT WORKS with respect to competition in Madras city. 3) To evolve a Marketing plan of action to increase the market share of J.K.White Cement works in Madras city.

SAMPLE BASE: 1) Reputed Bu11ders (54 Nos.) in Madras City and its suburbs with an annual turnover of minimum Rs .10 lakhs and above and with white cement consumption of 500 Kgs. and above per year. 2) Reputed Architects and contractors (33 Nos.) in Madras city whose annual turnover is Dot less than 1s.10 lakhs and with ill white cement consumption of not less than 500 Kgs. per year.