Marketing strategy for Gujarat: Assessing the impact of the unorganised sector on overall paint sales and formulating a marketing strategy to counter the same in Gujarat; Asian Paints(I) Limited, Bombay

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DC Field	Value	Language
dc.contributor.author	Iyer, Anand R.
dc.date.accessioned	2021-03-28T07:04:30Z	-
dc.date.available	2021-03-28T07:04:30Z	-
dc.date.issued	1993
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17855	-
dc.description.abstract	Asian Paints, the number one paint company in India (Rs. 516 Crores turnover as of March 31, 1993), has been observing a lot of activity in the unorganised sector paint industry of Gujarat. Traditionally, Gujarat has been a stronghold for Asian Paints and has been a market 60 per cent in its favour. The small-scale paint industry of Gujarat too has been very active and today virtually offers a product in every category. A number of entrepreneurs have set up units in the industrial development estates (GIDCs) across the state.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N3_034
dc.subject	Marketing strategy
dc.subject	Unorganised sector
dc.subject	Paint industry
dc.title	Marketing strategy for Gujarat: Assessing the impact of the unorganised sector on overall paint sales and formulating a marketing strategy to counter the same in Gujarat; Asian Paints(I) Limited, Bombay
dc.type	Summer Project Report-PGP
dc.pages	84p.
dc.identifier.accession	E5709
Appears in Collections:	1990-1995

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