1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17844
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dc.contributor.authorShankar, Salvi Girish
dc.date.accessioned2021-03-28T07:04:29Z-
dc.date.available2021-03-28T07:04:29Z-
dc.date.issued1993
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17844-
dc.description.abstractThis summer project was undertaken to identify the critical factors in a Medical Practitioner’s decision process which leads to the prescription of antibiotics. This project was conducted in Bombay city.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N3_079
dc.subjectAntibiotic
dc.subjectAntibiotic market
dc.subjectPharmaceutical industry
dc.subjectDrugs
dc.titleCritical factor analysis for prescriptions in antibiotics segment
dc.typeSummer Project Report-PGP
dc.pages42p.
dc.identifier.accessionE5753
Appears in Collections:1990-1995
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