Drivers of e-Commerce/E-Business Success: Constructs, antecedents and moderators in adoption of technology enabled products and services; 41st International Conference on Computers and Industrial Engineering, 23-25 October, 2011, Los Angeles

Abstract

The success of E-business / E-commerce initiatives of brick and mortar organizations primarily dependson the acceptance and adoption of information technology based products and services by customers. Inthis paper the authors developed a framework based on available literature to understand what drivescustomer intention to adopt information technology enabled products and services. Using the technologyacceptance model as a basis, the authors identify additional constructs; moderators and antecedents to better explain adoption. An approach to develop a detailed survey instrument is presented