1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. Summer
  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17414
Title: Target segmentation for ANZ Grindlays Bank
Authors: Ahemed, A Riaz 
Keywords: Target segments;Banking
Issue Date: 1995
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_N5_035
Abstract: Objectives:- A) To identify the target segments for each branch. B) To generate leads in the target segments specified by the branches. C) To brief the relationship managers at the branches about the prospective leads and the products needed by the respective leads.
URI: https://repository.iimb.ac.in/handle/2074/17414
Appears in Collections:1990-1995

Files in This Item:
File SizeFormat 
PGP_SP_N5_035.pdf185.39 kBAdobe PDFView/Open    Request a copy
Show full item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.