Marketing of primary market investment services to high networth individuals; SRF Finance

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17223

DC Field	Value	Language
dc.contributor.author	Gupta, Sonali
dc.date.accessioned	2021-02-26T14:27:34Z	-
dc.date.available	2021-02-26T14:27:34Z	-
dc.date.issued	1994
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17223	-
dc.description.abstract	The Indian financial market today can be termed as “the great consumer boom". In the seventies the economy was characterised by industrial recession and the middle class thrust was then on accumulating substantial savings. However, by the mid-eighties the country saw a burgeoning middle class population estimated anywhere between 100-200 million who wanted an outlet for their savings, the catalyst being economic liberalisation.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N4_160
dc.subject	Investment
dc.subject	Financial management
dc.subject	Marketing management
dc.title	Marketing of primary market investment services to high networth individuals; SRF Finance
dc.type	Summer Project Report-PGP
dc.pages	50p.
dc.identifier.accession	E7091
Appears in Collections:	1990-1995

File	Size	Format
PGP_SP_N4_160.pdf	648.89 kB	Adobe PDF	View/Open Request a copy

Check