Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17057
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dc.contributor.authorMisra, Manish
dc.date.accessioned2021-02-19T12:06:02Z-
dc.date.available2021-02-19T12:06:02Z-
dc.date.issued1994
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17057-
dc.description.abstractThe study on the image of Royale amongst painters and contractors was carried out in Delhi, Jullundhar, Amritsar, Ludhiana, Chandigarh. The findings of this study are discussed below before recommending strategies for addressing the needs of the painters and contractors.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N4_014
dc.subjectPaint industry
dc.titleFormulation of painter/contractor strategy for apeotite royale; Asian paints (India) limited
dc.typeSummer Project Report-PGP
dc.pages48p.
dc.identifier.accessionE6815
dc.identifier.accessionE6816
Appears in Collections:1990-1995
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