Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17019
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dc.contributor.authorSanjeev, M
dc.date.accessioned2021-02-05T13:27:13Z-
dc.date.available2021-02-05T13:27:13Z-
dc.date.issued1992
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17019-
dc.description.abstractThe primary objectives of this study are to measure satisfaction levels of Modi Xerox customers I and to highlight areas for improvement. This study was authorized by Modi Xerox Ltd, who will use the results as the basis for annual bonuses for its employees, contingent upon meeting targets for customer satisfaction. The terms of overall satisfaction with the supplier I of the photocopier machine, the satisfaction level among customers of Modi Xerox is far higher than among customers of competition machines. Among Modi Xerox customers, 98.2% were satisfied.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N2_079
dc.subjectMarketing management
dc.subjectCustomer satisfaction
dc.subjectXerox
dc.subjectPhotocopying
dc.titleStudy on customer satisfaction in the copier Industry; Modi Xerox Limited
dc.typeSummer Project Report-PGP
dc.pages43p.
dc.identifier.accessionC19467
dc.identifier.accessionC19468
Appears in Collections:1990-1995
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