Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16821
DC FieldValueLanguage
dc.contributor.authorRao, B Krishna
dc.date.accessioned2021-01-30T11:44:14Z-
dc.date.available2021-01-30T11:44:14Z-
dc.date.issued2010
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/16821-
dc.description.abstractThe objective of the project was to identify the clients concerns in their current office space premises and the preferences they have while considering the new office space so that one can align their marketing plan on those lines. The Survey also aimed to find out the importance, Companies attach to the value additions and facilities apart from the Real Estate awareness. It was a comprehensive exercise to identify the Companies preferred locations for offices, their views regarding the high rise buildings and the critical factors which they cannot compromise with, while identifying their office. Database of the Companies were collated and sorted under sector as well as on locations. Simultaneously, Questionnaire to seek and record the Companies' current office space details, their satisfaction levels, expansion plans and most importantly their preferences while identifying a new office space and those factors critical in their decision was organized. Survey was conducted with the sorted Companies primarily through Cold call apart from Telephonic interview and email. Certain details like the rentals were treated as confidential in nature and the Companies refrained from sharing. The larger outcome of the survey was that almost all the companies felt apart from the location and affordability factor, convenience and safety to their employees is the most critical factor while identifying their office. Differentiating factor does play a vital role to bridge the nth mile but was not that critical. General Awareness level on the Real Estate- Commercial office space in particular was minimal and there is a need to address the same from the Developer point of view to ensure sufficient Brand Recall as the same provides a distinctive advantage.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_P10_130
dc.subjectOffice space
dc.subjectSales management
dc.subjectProperty development
dc.subjectHospitality
dc.titleOffice assessment: A client's perspective; Brigade Group
dc.typeSummer Project Report-PGP
dc.pages10p.
dc.identifier.accessionE35050
Appears in Collections:2010
Files in This Item:
File SizeFormat 
PGP_SP_P10_130.pdf782.71 kBAdobe PDFView/Open    Request a copy
Show simple item record

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.