Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/16596
Title: | Product positioning and attribute importance for programmable controllers; Siemens Limited, Bombay |
Authors: | Shanbhag, Anand R |
Keywords: | Marketing management;Production management;Product positioning;Buying process;Market segmentation;Market size and growth |
Issue Date: | 1989 |
Publisher: | Indian Institute of Management Bangalore |
Series/Report no.: | PGP_SP_M9_124 |
URI: | https://repository.iimb.ac.in/handle/2074/16596 |
Appears in Collections: | 1980-1989 |
Files in This Item:
File | Size | Format | |
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PGP_SP_M9_124.pdf | 5.95 MB | Adobe PDF | View/Open Request a copy |
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