Johnson's corporate AD (3 Parts): Part I - Report on 24 hour TV AD, recall check in Bombay metro, Part II - Report on a product test conducted in Bombay metro, Part III- Report on a reading and noting study on "Stardust" in Bombay Metro; Johnson and Johnson Limited, Bombay

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16248

DC Field	Value	Language
dc.contributor.author	Warke, Sanjay
dc.date.accessioned	2020-12-06T11:43:49Z	-
dc.date.available	2020-12-06T11:43:49Z	-
dc.date.issued	1986
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/16248	-
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_M6_052
dc.subject	Advertisement
dc.subject	Marketing management
dc.subject	Medical devices
dc.subject	Pharmaceutical
dc.subject	Consumer packaged goods
dc.title	Johnson's corporate AD (3 Parts): Part I - Report on 24 hour TV AD, recall check in Bombay metro, Part II - Report on a product test conducted in Bombay metro, Part III- Report on a reading and noting study on "Stardust" in Bombay Metro; Johnson and Johnson Limited, Bombay
dc.type	Summer Project Report-PGP
dc.pages	50p.; 98p.
dc.identifier.accession	C13665
dc.identifier.accession	C13666
dc.identifier.accession	C13667
dc.identifier.accession	C13841
Appears in Collections:	1980-1989

File	Size	Format
PGP_SP_M6_052_I.pdf	2.78 MB	Adobe PDF	View/Open Request a copy
PGP_SP_M6_052_II.pdf	4.82 MB	Adobe PDF	View/Open Request a copy
PGP_SP_M6_052_III.pdf	3.35 MB	Adobe PDF	View/Open Request a copy

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