Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/15415
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dc.contributor.authorJonnalagedda, Sreelata
dc.contributor.authorBhalla, Manaswini
dc.date.accessioned2020-11-05T13:58:44Z-
dc.date.available2020-11-05T13:58:44Z-
dc.date.issued2012
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/15415-
dc.subjectMarketing management
dc.titleBuzz the right word: Targeting through word-of-mouth agents
dc.typePresentation
dc.relation.conferenceSMU Marketing Conference (AMAC 2013), 18-19 January, 2013, Singapore Management University
Appears in Collections:2010-2019 P
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