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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15211| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bhattacharyya, Arun | |
| dc.contributor.author | Kumar, S Ramesh | |
| dc.date.accessioned | 2020-09-17T14:34:03Z | - |
| dc.date.available | 2020-09-17T14:34:03Z | - |
| dc.date.issued | 2014 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/15211 | - |
| dc.subject | Network effects | |
| dc.subject | Emerging market | |
| dc.subject | Brand management | |
| dc.title | Network effects, reference groups and brands: Emerging market context | |
| dc.type | Presentation | |
| dc.relation.conference | Annual Conference of the Emerging Markets Conference Board, 9-11 January, 2014, IIM Lucknow | |
| Appears in Collections: | 2010-2019 P | |
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