Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/13982
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Raj, Praveen | |
dc.contributor.author | Meyappan, Vignesh | |
dc.contributor.author | Mulky, Avinash G | |
dc.date.accessioned | 2020-08-20T14:53:55Z | - |
dc.date.available | 2020-08-20T14:53:55Z | - |
dc.date.issued | 2018 | |
dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/13982 | - |
dc.subject | Marketing management | |
dc.subject | Emerging market | |
dc.title | Key drivers of impulse purchasing online: An exploration in an emerging market | |
dc.type | Presentation | |
dc.relation.conference | Proceedings of 2018 Atlantic Marketing Association Conference, September 26-29, 2018 New Orleans, LA, USA | |
Appears in Collections: | 2010-2019 P |
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