Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13982
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dc.contributor.authorRaj, Praveen
dc.contributor.authorMeyappan, Vignesh
dc.contributor.authorMulky, Avinash G
dc.date.accessioned2020-08-20T14:53:55Z-
dc.date.available2020-08-20T14:53:55Z-
dc.date.issued2018
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/13982-
dc.subjectMarketing management
dc.subjectEmerging market
dc.titleKey drivers of impulse purchasing online: An exploration in an emerging market
dc.typePresentation
dc.relation.conferenceProceedings of 2018 Atlantic Marketing Association Conference, September 26-29, 2018 New Orleans, LA, USA
Appears in Collections:2010-2019 P
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