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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13709| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gupta, Seema | |
| dc.date.accessioned | 2020-08-10T15:05:15Z | - |
| dc.date.available | 2020-08-10T15:05:15Z | - |
| dc.date.issued | 2009 | |
| dc.identifier.uri | https://repository.iimb.ac.in/handle/2074/13709 | - |
| dc.language.iso | en_US | |
| dc.subject | Marketing management | |
| dc.subject | Branding | |
| dc.subject | Corporate brand | |
| dc.title | Bosch Ltd: Migrating and building the corporate brand | |
| dc.type | Presentation | |
| dc.relation.conference | 13th Conference on Corporate Reputation, Brand, Identity and Competitiveness | |
| dcterms.isPartOf | Proceedings of the 13th Conference on Corporate Reputation, Brand, Identity and Competitiveness | |
| Appears in Collections: | 2000-2009 | |
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