Feet on ground, head in the clouds

Abstract

Down-to-earth conceptualising and digital tools – today, marketing calls for a smart blend of the two Digitalisation, social media and big data are a prerequisite in the marketing strategies of brands. The fundamental question is whether traditional concepts still hold good during times of digitalisation. There are three basic points that need to be taken into consideration: Marketing deals with the mind-set of the consumer Any marketing strategy needs to score high on relevance than ever before. Digitalisation enhances a strategy that has its anchor in concepts. Read more at: https://www.thehindubusinessline.com/catalyst/feet-on-ground-head-in-the-clouds/article8590084.ece